At RudderFit Consulting, we are helping businesses build and strengthen their digital and social engagement seamlessly. We assist in building narratives strategically and creating intellectual assets/capital to steer through changing communications trends post COVID19.
The question is, do you need to capitalise content? The answer is, of course, and here’s why:

➔Whether it is corporate leaders’ tweets on everyday matters or a celebrity 
announcement, journalists find a lot of the news on social media. 
 
➔ Engaging with audiences through useful content on social media and company website is a ‘digitally-direct’ way to build trust and manage reputation. 

➔ Shrinking media space as a ‘pandemic effect’ makes creative but strategic content on social media and company website imperative for businesses.

➔ A Reuters report in 2019 found 56% Indians (aged <35) prefer online news while 28% prefer social media. If this is your target audience, you know where to come.